What is Automotive Faux Leather?
WINIW Automotive Faux Leather is a high quality synthetic leather material for automotive interiors supplied by Winiw International Co., Ltd. WINIW specialises in supplying high quality microfibre synthetic leathers that mimic the structure of genuine leather, providing durability, resistance to abrasion and stretch. WINIW’s products are widely used in automotive interiors.
WINIW’s products are widely used in the automotive industry because they not only have good physical properties, but also fulfil customer needs at an affordable price. These faux leather materials are typically 100% animal cruelty-free vinyl with excellent durability and stain resistance, making them a great alternative to genuine leather.
In addition, WINIW is committed to building long-term relationships with its global customers, providing one-stop solutions to ensure that customers have access to high-quality synthetic leather materials for automotive applications. The company’s products are REACH certified, further proving their safety and environmental friendliness.
In conclusion, WINIW Automotive Faux Leather is a high-end microfibre synthetic leather for a wide range of applications, including automotive interiors, which has won market recognition for its excellent performance and cost-effectiveness.








Why Choose Us
- Quality Assurance
- In order to ensure the quality of our products, we have adopted stringent quality control measures and comprehensive management of our production and supply chain. From the acquisition of raw materials, monitoring of the production process, to product testing and inspection, we always focus on the interests of our customers, and operate in strict accordance with the requirements of the quality management system of ISO9001.
- Professional technical team
- WINIW has a specialised technical team whose focus is on delivering high quality products and services. This technical team consists of experienced professionals who specialise in a variety of technical fields and are able to meet the needs of our customers.
- Wide range of applications
- The products are widely used in footwear, clothing, luggage, automotive interiors, sofa furniture and other fields.
- Rich Experience
- Quanzhou WINIW Import & Export Co., Ltd. was established with more than 20 years of production experience and can provide perfect solutions for customers.
- Affordable Price
- You can get our catalog online or visit our factory to see our products. We also provide competitive price and excellent customer service for all our customers.
- 24-Hour Online Customer Service
- Our customer service is available online 24 hours a day. After receiving the service information or feedback from the customer, we will reply and address the feedback in the shortest time.

Product Advantages
- High quality grade: WINIW’s microfiber synthetic leather is the highest quality grade of artificial leather on the market, simulating the structure of high-end synthetic leather.
- Softness and flexibility: this synthetic leather is made by coating a layer of polyurethane on a fabric base, usually polyester or cotton, and therefore has good softness and flexibility.
- Durability: Although not as durable as genuine leather, faux leather is resistant to cuts and abrasions, making it suitable for homes with pets and children.
- Versatile colour options: WINIW offers over 100 colour options to meet customers’ needs when customising or reupholstering their cars.
- Environmentally Friendly: As a high-end, environmentally friendly microfibre synthetic leather, WINIW is committed to providing the best leather alternatives and alternative materials to its customers around the world.
- Protective coatings: all these automotive leathers have a protective coating, ideal for high traffic areas such as car interiors.
- Individualisation: The possibility of individualisation using laser engraving technology allows for cost-effective personalisation, whether for single pieces or large quantities.
- Certifications and standards: WINIW products are REACH-compliant, ensuring their safety and environmental friendliness.
WINIW Automotive Faux Leather excels in the field of automotive interiors thanks to its high quality, softness, durability, wide choice of colours, environmental friendliness and protective coatings.
Types Of WINIW Automotive Faux Leather
PU Microfibre Synthetic Leather: This is a high quality PU synthetic leather made of polyamide and polyurethane with extremely high abrasion and tear resistance, making it the best environmentally friendly material for use in car interiors and seat covers.
Super Suede Healiner Fabric: This material is made from 55% nylon (polyamide) microfibres and 45% PU (polyurethane) through advanced non-woven technology, it has a similar look and feel to leather suede, but is more abrasion-resistant, durable and tougher than leather suede.
What are the applications of WINIW automotive Faux leather
Automotive leather is widely used in car interiors, mainly including the following aspects:
- Seat: Automotive seat is one of the most common use scenarios. Due to its high load bearing and durability requirements, materials with excellent mechanical properties, hydrolysis resistance, heat resistance, oxidation resistance and abrasion resistance, such as PU synthetic leather, are usually chosen.
- Door panels: automotive door panels are also an important area of application.PU synthetic leather is widely used for decorative coverings of door panels due to its excellent physical and chemical properties.
- Dashboards: Dashboards need to be visually appealing and durable, and both PU synthetic leather and PVC artificial leather are used for this component.
- Armrests: PU synthetic leather is also widely used for car gear armrests, a material that is not only aesthetically pleasing, but also provides good tactility and durability.
- Headrests: Headrests, as part of the interior of a car, also use various types of leather materials to ensure comfort and durability.
- Headliner: The headliner of a car also needs to be made of a durable material, with PU synthetic leather and PVC faux leather being common choices.
- Sun visors: Sun visors need to be sun resistant and durable, and PU synthetic leather and PVC synthetic leather are also used in their manufacture.
- Shift lever cover: Shift lever covers need to be flexible and durable, PU synthetic leather and PVC artificial leather are also used here.
- Shade curtains: Shade curtains need to be soundproof and durable, PU synthetic leather and PVC artificial leather are also used here.
- Other components: In addition to the above components, car interiors may also use other components such as steering wheels, seat cushions, etc., which also use various types of leather materials.
The application of automotive leather in car interiors is very extensive, covering seats, door panels, dashboards, armrests, headrests, headliners, sun visors, gear lever covers, blinds and other components. These applications not only reflect the versatility and adaptability of leather materials, but also demonstrate its important role in automotive interior design.

Frequently Asked Questions
Q: How to get a sample?
A: Please contact our custom service to advise your detail request, we will prepare free sample for you. For the first-time cooperation, the postage charge would be by customer’s account. After you place orders, we will send free samples by our account.
Q:Are there more colors available? Accept my order?
A: Yes, of course, we suggest you use our normal colors for first trial order, it is good for leadtime if you want to test quality quickly
Q:How much is the microfiber leather you sell? Can we get a discount?
A: It depends on the thickness, colors, quantity, order time, etc, please tell us your requirement indetail, then we can give you general price for reference Prices could be better, if the purchasing quantity is larger.
Q:How do you control the products quality?
A: We have professional QC team in each step, which well control your goods quality during allthe mass production till shipping time. Besides, we have very high responsible work staff
Q:Do you have ready goods ?
A: For some items we have ready goods . Please contact us for detail information

